Increasing traffic is usually the number one goal of any website, but for insurance related websites, you can’t stress traffic enough.
The best source of traffic will always remain organic traffic, which are basically visitors that landed on your website through search engines.
Not only is this traffic usually better than paid traffic since the visitor is looking for what you’re offering, but best of all it’s completely free!
Yes, the age old tip of becoming social media active remains a very important role in organic traffic. You don’t have to be social media on every platform, just the platforms your target public is active on, be it Twitter, Google+ or Facebook.
You don’t have to post all day – everyone has better things to do than that, but simply connecting with coworkers, people in your same business category and so on will slowly but surely allow you to grow your social media connections, and search engines will take notice.
Insurance press release
You may wonder if it’s worth your time and effort to get in touch with press websites, regarding publishing an article about you or your business. I can guarantee you that it is.
Not only will you enjoy (usually free) publication, but when your press release offers hardcore information people are looking for – it will drive traffic to your website, along with building a reputation for yourself.
Furthermore, press websites usually have a higher authority on the web and a back link to your website will help your website long-term in more ways than you can imagine.
Blogging or adding pages to your insurance website
Search engines love new content on any website, regardless of what business category you’re in. Blogging is ideal for this, especially when you cover content that hasn’t really been covered before, example: How to get life insurance with a Schizophrenia or Bipolar disorder, or Comparing quotes for Sleep Apnea Patients.
Articles such as the ones above are in depth, well researched pieces of information that your visitors and search engines will love.
Don’t have time to blog yourself? Hire us to do it for you!
Inbound and outbound links
If you’ve been active for a while online, most likely you’ve heard of the term “back link” before. In short, a back link or inbound link is another website linking to your website.
Search engines check inbound links, and when it’s coming from a high authority (popular) website in a relevant category, your website will enjoy the fruits of your labor.
What is a relevant back link? For example, a link from a frequent insurance press website. An irrelevant back link can be considered a link from directories where you buy a back link, or from an entirely different business category (such as a web shop).
Along with inbound links, search engines also take notice at outbound links (links from your website to other websites).
Outbound links should preferably link to relevant websites as well. Placing (multiple) links to irrelevant websites may hurt your website in the long run.
For this reason, many press websites try to focus on one subject in general, for example finances – rather than mixing finance press with fashion press.
So there you have, 4 essential and proven ways to increase your insurance website traffic.